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The article on the Metabase website discusses best practices for writing SQL queries, which are a key element of data analytics. The author begins by emphasizing the importance of clear and understandable queries, which make future modifications easier. Among practical tips, it mentions avoiding hard-coded values and instead using parameters, which increases the flexibility of queries. It also highlights the importance of formatting, which affects the readability and understanding of queries. Other topics covered include optimizing query performance, documenting code, and testing queries before deploying them in production. The article concludes with encouragement to continually learn and adapt new techniques in the SQL space to enhance the quality of analytical work and efficiency using data.