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The article discusses the use of artificial intelligence in video game development, highlighting modern techniques and tools becoming popular in the industry. It covers the possibilities AI offers in creating graphics, sound, and game mechanics, with a special focus on image generation through platforms like MidJourney. The author emphasizes that AI not only accelerates production processes but also enhances quality, allowing creators to experiment and innovate. Challenges associated with this approach, including ethical considerations and the impact on the job market, are also addressed. Overall, the piece provides valuable insights for both passionate gamers and professionals linked to the game and programming sectors, opening a dialogue about the future of video games in the age of artificial intelligence.