Are you considering a freemium model for your startup? - this decision could destroy the company

The article by Lenny Rachitsky, titled 'Lessons From Going Freemium: A Decision-Making Framework,' discusses the pros and cons of the freemium model in the context of business decision-making. The author cites an example of a company that opted for this model and shares key takeaways that can be gleaned from it. Freemium, as a strategy, allows users to access basic features of a product at no cost, which can attract a large user base. However, achieving success requires understanding which users are willing to pay for premium features, as well as skillfully managing their experiences. It is also crucial to build a strong community and maintain user engagement, which can contribute to conversions to paid plans. The author recommends analyzing the market and properly segmenting users to make the introduction of the freemium model as effective as possible.