Are you planning to buy a domain with the XYZ extension? Think about it again

In the article "The Perils of an XYZ Domain", the author analyzes the pitfalls associated with owning such a domain. They emphasize that while XYZ domains may be attractive due to their availability and modern appearance, they come with several problems. One significant concern is the risk linked to reputation—many individuals may associate XYZ domains with less professional websites, which can harm the brand’s perception among potential customers. Another issue is SEO, since these domains slightly deviate from traditional extensions, leading to lower visibility in search engines. The article also discusses trademark protection issues, indicating that many companies might struggle to enforce their rights on less popular domains. Ultimately, the author encourages considering more traditional extensions to avoid these potential traps and ensure a better future for the brand online.