Are you using your own email domain? - changes are coming

The blog post about Gmail and Yahoo inbox updates for 2024 provides essential insights for marketers and email professionals. It specifically highlights changes that could affect the success of delivering emails to users of these platforms. New algorithms and filtering mechanisms may result in emails landing in spam folders more frequently if not formatted properly. Therefore, the author emphasizes the importance of following best practices in email marketing, such as optimizing content and segmenting databases. Additionally, the article discusses new features that may become available for users, as well as challenges that senders will need to navigate. As a result, marketers should stay updated with their strategies to adapt to these changes and ensure the highest delivery rates for their messages.