Are you writing applications for Mac? Is it better to go to the market or to distribute software on your own?

The article by Jesse Squires discusses the decision-making process for publishing applications in the Mac App Store. It starts by highlighting the advantages of being in the Mac App Store, such as wide visibility and customer trust in the apps available there. However, Squires emphasizes that the review process can be frustrating, and the restrictions imposed by Apple’s policies may deter some developers. Another significant aspect mentioned is the fees associated with listing in the store and the percentage Apple takes from app sales. In conclusion, Squires encourages readers to carefully consider their options and whether the Mac App Store is the best place for their app, or if self-distribution would be more beneficial. This allows developers to better understand the pros and cons of both distribution models and make the right decision for their projects.