Cookie pop-ups from IAB (e.g., OneTrust) are not compliant with GDPR.
The article discusses the decision by the Irish data protection authority which ruled that IAB Europe's consent popups are unlawful under GDPR regulations. This is a significant step towards ensuring user privacy online. Specifically, it highlights ambiguities and inconsistencies that can mislead users regarding their data privacy. The authority pointed out that the current practices by IAB Europe do not provide an adequate level of personal data protection. Given the increasing criticism surrounding consent collection methods, this ruling may have far-reaching implications for the advertising industry and web technologies as a whole. In light of this ruling, many companies may need to re-evaluate their consent practices to comply with GDPR requirements.