Counting and Identifying Users on the Website Without Using Cookies

The article discusses the challenges of counting unique visitors in a cookie-less environment. With increasingly strict privacy regulations and actions like cookie blocking by browsers, marketers and analysts must find new ways to track users. The author explores alternative methods that can help obtain accurate visitor data, such as using local storage in browsers, one-time identifiers, or analyzing user behavior. Expert opinions and examples of new technology applications that can assist in this process are also presented. This topic is incredibly important, as effective counting of unique visitors is crucial for the efficiency of marketing campaigns and understanding user needs.