Counting Unique Visits to a Page - Without Cookies, UID or Fingerprinting

The article on Normally discusses the challenges and opportunities surrounding the counting of unique visitors in an era where the use of cookies is being limited. The author explains how privacy changes and new regulations affect how marketers and website owners collect and analyze user data. Traditional methods of tracking through cookies are becoming less effective and may be entirely banned in the future. Therefore, it is crucial to find alternative strategies that allow for accurate counting of unique visitors while respecting user privacy. For instance, techniques based on the use of IP addresses and other forms of identification that may be less invasive are proposed. Ultimately, the author emphasizes that understanding shifting user expectations and the innovative technologies we can expect in the future will be key to success in this new data collection landscape.