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Deepfakes are technology that is becoming increasingly prevalent and is evolving at a frightening pace. They offer the potential to create realistic altered images and sounds, which can have serious consequences for privacy and information verification. The article also discusses concerns about the ethics and impact this may have on media, politics, and people's daily lives. The fight against deepfakes has become a key area of interest for digital forensics specialists, who are introducing new techniques and tools to identify these manipulations. The authors highlight that the development of artificial intelligence and machine learning in creating deepfakes also influences the directions of research on countering them, underscoring the importance of collaboration between scientists and technology specialists.