Does Google penalize AI-generated content? - analysis of research

The article on SEMrush explores the impact of AI-generated content on Google search rankings. Modern Google algorithms are designed to prioritize high-quality content that is beneficial to users. With the increasing use of AI in content creation, there is a growing concern that such articles might not meet these standards. The piece presents a review of facts and expert opinions regarding any potential penalties Google may impose on websites publishing such content. The author poses critical questions, such as whether Google can recognize AI-generated text and what distinctions exist between AI content and human-written material. Ultimately, it concludes that while AI-generated content can be useful in specific contexts, quality and authenticity should always come first, as these elements attract readers and significantly influence SEO.