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In the article titled 'Fish Drawing Postmortem', the author shares their experiences with a fish drawing project that was undertaken at their company. They discuss every phase of the project, from initial ideas to the creative process and final execution. The author emphasizes the importance of understanding client expectations and the need for continuous communication within the team. They point out that a key element of success was the iterative design approach, which allowed adaptation to last-minute changes. The article also shares reflections on the challenges encountered during the project realization, along with suggestions for improvements to avoid certain problems. It concludes with a summary of the most significant lessons learned from the experience.