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Fluid Typography is an approach to typography design that adjusts font size based on the screen size. While traditional typography often requires static font sizes, Fluid Typography introduces variability, making text more readable and visually appealing across different devices. By utilizing units like vw (viewport width), designers can better adapt typography to the demands of responsiveness. The article also discusses various methods of implementing fluid typography, allowing for greater flexibility and creativity in projects. The adoption of Fluid Typography can contribute to better text accessibility on the web, which is crucial in today's digital environment.