Engineering Blog - why do companies create such blogs?

The article 'The Economics of Engineering Blogs' explores the impact of blogging on an engineering career and communication within the industry. The author emphasizes that engineering blogs serve not only as a platform for expressing thoughts and ideas but also as a form of practical teaching. In today’s technology landscape, where new solutions emerge daily, blogs provide an excellent source of knowledge for engineers who wish to stay updated with the latest trends. Furthermore, the article points out that engineers who maintain blogs have a greater chance of forming fruitful relationships within the industry and enhancing their visibility. By doing so, they can use their blog as a platform to share experiences and acquire new skills through interaction with other professionals.