Even more complicated cookie popups?

The article I read discusses the concept of 'legitimate interest' in the context of GDPR and personal data protection. The author emphasizes the importance of understanding this term, especially for companies processing personal data. It is noted that legitimate interest can serve as a basis for data processing but must be evaluated in the context of the rights and freedoms of the data subjects. The publication also provides examples of scenarios where legitimate interest can be applied, highlighting the need for a thorough risk assessment. Additionally, it points out the differences between legitimate interest and other legal bases for data processing, which adds crucial context to understanding GDPR. Overall, the article encourages reflection on implementing appropriate procedures in companies to ensure compliance with personal data protection laws.