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The article from The Guardian discusses Facebook's plans to change its name as part of a larger company rebrand. In light of growing social criticism regarding its actions, Facebook wants to alter its identity to regain users' trust. The new name is meant to reflect the company's focus on the metaverse, a virtual world that combines social media with various online experiences. This rebranding also aims to present Facebook as an innovative company looking towards the future. These changes are significantly driven by increasing competition and the negative public image caused by scandals and data leaks. The entire process illustrates how important it is for large corporations to adapt to a changing market and social expectations.