Facebook is dying, TikTok overtakes Instagram and other myths related to the Meta company
The article by Ben Thompson, published on Stratechery, discusses several myths surrounding Meta, the parent company of Facebook. The author focuses on the perception of Meta as a company with a monopoly in the social media sector while overlooking the existence of other significant players like TikTok, Snap, and Twitter. It highlights how Meta is struggling with user privacy issues that impact brand perception and financial gains. Thompson also analyzes how Meta's strategy has shifted to adapt to a rapidly changing market. A major emphasis is placed on the concept of the Metaverse and how innovation influences its development, as well as the challenges the company faces regarding market regulations. In conclusion, Thompson underscores that Meta needs to work intensively on strengthening its position in the industry to change the negative perception among users and investors.