Facebook planned to create competition for Clubhouse, but it turned out that it began to create a whole range of new audio products

The article discusses the growing interest in podcasts and audio in social media, particularly in light of Facebook's and Clubhouse's development. Under Mark Zuckerberg’s leadership, Facebook is keen to ramp up its investments in audio formats, showcasing their desire to compete with dominant players like Spotify and Apple. It highlights how the shifting landscape of media consumption influences Facebook's decisions to attract users who are increasingly turning to podcasts as a source of information and entertainment. The author notes that Clubhouse, as a new player on the scene, sets new standards for social interaction by promoting live audio discussions. The article also explores the potential challenges and benefits of Facebook introducing podcasts, as well as what implications this could have for traditional media and the platform itself. Podcasts are becoming not just an additional feature but a key element of Facebook's strategy, which could change how users interact online.