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The article discusses four critical obstacles that can kill tech startups, referred to by the author as 'engineering killers'. The first one is the lack of user focus, which leads to creating products that do not address actual market needs. Misunderstanding the market can cause startups to waste time and resources developing features that are unwanted. The second obstacle is overly complex architecture, which can make technology development harder and more costly. Startups often need to operate under time constraints, so technological complexity can be a significant hindrance. Another 'killer' is poor internal communication, which can lead to misunderstandings, delays, and collaboration problems within the team. Lastly, the author highlights the importance of developing the right engineering skills within the team to avoid stagnation and lack of innovation. In conclusion, every startup should be aware of these threats and prepare accordingly to increase their chances of success.