From UX to... AX - designing experiences in the era of AI

The article discusses the key changes expected in UX design by 2025, with a particular focus on artificial intelligence. It highlights how AI will be capable of analyzing vast amounts of data, giving designers better insights into user needs. By leveraging advanced algorithms, AI can create more personalized experiences that will ultimately influence the appearance and functionality of interfaces. Another important aspect noted is the increasing importance of emotional impact in design, with AI becoming a tool to analyze human emotions and behaviors. The way interactive content is presented to users is also set to evolve, creating a new dynamic in the human-machine relationship. Therefore, UX design in the coming years may become more user-centered, with AI playing a central role in the process.