Good morning from the designer - never use the color black

In the article "Design Tip: Never Use Black", Ian Storm Taylor discusses the psychological and aesthetic aspects of using black in design. The author argues that black often gives a rigid and cold character to contemporary projects, which can influence how the final product is perceived by users. Instead, he suggests using warmer shades such as dark gray or brown, which can evoke more positive emotions. Additionally, Taylor emphasizes the importance of context in color choices, as well as their impact on his personal design experiences and emotional responses. In the concluding part of the text, the author encourages experimenting with color palettes to find the right balance and harmonious shades that will be more conducive to the perception of the project by its audience.