Google introduces FLoC for anonymous tracking of user interests on your site - how to opt out?

The article discusses opting out of Google's FLoC (Federated Learning of Cohorts) for websites. FLoC is a technology aimed at gathering user data in a more anonymous way compared to traditional cookies. However, not everyone is convinced about its implementation, leading some websites to decide against using this technology. The author emphasizes that FLoC could affect user privacy, making it important to consider disabling this feature on our site. This process requires the application of a specific HTTP header that informs browsers not to participate in FLoC. The article concludes with a call to action to protect user privacy online, which is especially crucial in light of increasing threats related to personal data.