Google will not block third-party cookies in Chrome

The article discusses Google's decision to delay the phase-out of tracking cookies in its Chrome browser. Initially, it was announced that Google would eliminate cookies by 2023, but this deadline has now been pushed back. The main reason for the delay revolves around privacy concerns raised by users as well as counterarguments from many players in the online advertising industry. These changes trigger a wave of reactions in the tech sector, where many companies are worried about the future of data-driven advertising. The new timelines and approaches are intended to develop alternative technologies that will be more aligned with privacy protection principles. It appears that Google is striving to find a solution that satisfies both users and advertisers, which is a complex task in today's internet landscape.