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In Bastian Gruber's article, the phenomenon of mass quitting at Apple is discussed in the context of the company's work culture. The author highlights how strict rules and significant pressure can affect team morale. Numerous stories from employees who chose to leave after years of dedication to the brand are shared. The article also reflects on talent management and the balance between professional and personal life, which are crucial in any organization. Ultimately, Gruber emphasizes that Apple, with its prestigious image, may face serious challenges if it does not become more flexible and empathetic towards its employees.