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The article explains how Apple built iCloud to store billions of data points. iCloud is a powerful service that enables users to store, synchronize, and manage their data in the cloud. Apple began with humble beginnings, but their focus on architecture, performance, and security became crucial in developing this platform. The piece also emphasizes Apple's approach to user data privacy, which has been a major selling point for their services. Through innovative solutions, the company not only created a reliable platform but also earned the trust of its users. Understanding these factors can be inspiring for small to medium enterprises attempting to carve a niche in the tech industry.