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In Lenny Rachit's article, he details how the biggest consumer apps gained their market traction. He discusses key factors that led to their success, ranging from innovative features to effective marketing strategies. The importance of understanding customer needs and adapting to changing trends is emphasized throughout. Many of these apps became popular not just for their functionality but also for their user-friendly interfaces and engaging experiences. Rachit also highlights the role of viral marketing and social recommendations in launching these apps into the market successfully. Lastly, the article encourages readers to explore how these insights can be applied to smaller projects in order to achieve similar success.