How do technology platforms control push notifications?

The article by Jacques Corby-Tuech discusses how Apple and Google are approaching push notifications and the implications for users and app developers. In recent years, push notifications have become a critical tool in the communication strategies of many apps. The author analyzes the impact of the shifting approaches of these two tech giants on user experience. Both Apple and Google are not only introducing changes to the way notifications can be customized but are also challenging developers to adapt to new guidelines. These changes aim to enhance the quality of user interactions, yet they also pose barriers to innovation regarding push notifications. As the landscape evolves, it becomes clear that a balance must be maintained between user engagement and developer flexibility.