How does measuring open rates in email messages work and what problems does it entail?

In the article on Missive's blog titled 'Life and Death of Read Tracking', the author delves into the complex topic of email read tracking. This concept has become controversial, especially concerning user privacy. Initially, the author discusses how read tracking gained popularity in the marketing world, allowing companies to better understand interactions with their customers. However, concerns about surveillance and privacy violations quickly emerged, leading to increased opposition against these practices. Another key element highlighted is the development of technologies that allow users to cloak their read receipts, which can lead to frustration among marketers who rely on this data. The article concludes with a reflection on the future of this tool in communication and its impact on the relationships between senders and recipients.