How does the search engine DuckDuckGo make money? What is its business model?

DuckDuckGo is a search engine that has gained popularity due to its commitment to user privacy. The article provides a detailed explanation of DuckDuckGo's revenue model, which is notably different from traditional search engines like Google. The primary source of revenue for DuckDuckGo comes from ads that are displayed alongside search results, but in a manner that does not infringe on user privacy. The platform uses a pay-per-click (PPC) advertising model, meaning advertisers only pay for clicks on their ads. Additionally, DuckDuckGo may also generate revenue from partnerships with other companies that drive traffic to its site. Importantly, all search results are generated without collecting personal data, allowing users to feel safer. As a result, DuckDuckGo's revenue model is innovative and rooted in privacy ethics, setting it apart from its competitors.