How popular is watching movies with subtitles? (Also speaking about social media).

The latest Wall Street Journal article discusses the intriguing phenomenon seen among young adults. An increasing number of people in their twenties are opting to turn on closed captions in video materials, regardless of type. The authors argue that this behavior has various reasons behind it, related to both comfort and practical aspects of media consumption. They also note that the evolving way of consuming audio-visual content might be a response to the widespread distraction and the need for multitasking in today’s society. This trend, particularly significant in the context of the side effects of the pandemic, has affected viewing habits. Finally, the article provides insights into how captions can enhance content understanding and make it more accessible to those with hearing difficulties.