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In the article 'Printing the Web: Making Webpages Look Good on Paper,' the author explores the challenges of printing web pages in an aesthetically pleasing and functional manner. It starts with highlighting the differences between screen design and print design, emphasizing that many web pages are not optimized for printing. The article provides specific techniques, such as using CSS for printing, which allows adjustments to how web pages appear when printed, without affecting their on-screen versions. The author also discusses the issue of content overload on some pages, which can lead to poor readability and unappealing printed output. Finally, it emphasizes the importance of testing print styles and adjusting layouts to ensure each page looks good on paper. This is essential for web designers who want their work to be accessible in various formats, not just in digital versions.