How to match a product to the market? - a case study of WP Engine

The article discusses the product-market fit (PMF) formula, focusing on the importance of understanding customer needs for product success. The author highlights that PMF is the critical point where a product meets the actual demands of the market, leading to customer satisfaction and increased sales. It provides practical examples and advice on how to develop and test market assumptions effectively. In particular, it emphasizes the significance of continuously gathering user feedback, which can aid in an iterative approach to product development. Finally, the article discusses how to measure PMF using various metrics such as user retention rates and referral numbers, giving a clear picture of the market situation. This way, entrepreneurs can better adjust their strategies and ensure long-term success.