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The article discusses key aspects of measuring and improving Android app startup times. The author explains why startup time is an important factor affecting user experiences and presents various methods that can be employed to effectively reduce it. Understanding that first impressions matter leads developers to focus on analyzing app performance during startup. Several techniques are showcased in the article, such as code analysis, resource optimization, and using monitoring tools. These methods allow for the identification of bottlenecks within the app and their subsequent improvements. In summary, the author emphasizes the need for regular measurement and analysis of app startup times to deliver the best experiences to users and encourage them to engage with the software for longer periods.