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The article on Ctologic discusses the measurement of return on investment (ROI) in the context of engineering. The author presents various approaches to evaluating the effectiveness of engineering projects, emphasizing the importance of using appropriate metrics. Measuring ROI is crucial for understanding the benefits an investment brings, as well as for making informed decisions about future projects. The article also addresses the challenges associated with accurately measuring ROI, including difficulties in determining the value of intangible factors such as innovations or process optimization. Finally, the author recommends using cost-benefit analysis as an effective tool for assessing ROI, which can aid in better planning and executing engineering projects.