How to Prepare a Good Offboarding (Not Onboarding!) for Users?

The article on Growth Design discusses the user offboarding process in the Typeform application. Offboarding, which is the process of ending a user's experience with a service, is often overlooked but can significantly impact future customer relations. The article presents various approaches to offboarding and their effects. The authors emphasize that a well-designed offboarding process can help maintain a positive impression after the end of a collaboration. In the case of Typeform, a key goal was to understand why users stopped using the application and to provide support, which could increase the chances of users returning in the future. It is worth noting the advice and sentiments expressed by former users, which are helpful in designing better experiences for future clients.