How to Smartly Choose Colors for Your Data Visualizations?

The article on Datawrapper's blog focuses on the importance of colors in data visualization. It explains how the right color choices can enhance clarity and appeal in charts. Particularly, it points out that cultural differences influence the perception of colors. The author emphasizes that colors can carry different connotations, which should be considered when designing visualizations. The article also includes examples of best practices and tools for selecting appropriate colors. Understanding the psychology of colors and their impact on audiences is crucial for anyone working with data and presenting it in visual formats.