How to track and analyze AI traffic on your site?

The article on the Ahrefs blog discusses methods for tracking and analyzing web traffic generated from AI search results. In an era where AI technology is becoming increasingly popular, understanding how it affects SEO is crucial for marketers. The author presents various tools and techniques that allow for monitoring which searches and queries are driving AI-generated traffic. The guide also includes recommendations for optimizing content in response to changing patterns. Ultimately, the article emphasizes that adapting to these new technologies will be essential to remain competitive in the evolving market.