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In Simon Willison's article, he highlights the increasing popularity of the AI model Claude, developed by Anthropic. By analyzing current changes and trends in the AI sector, Willison demonstrates how Claude is transforming various areas of technology. It's important to note that Claude stands out not only for its functionality but also for the way it interacts with users. The expert emphasizes the application of Claude in different sectors, such as customer service, content creation, and translations. As the model evolves, he stresses the importance of using such tools responsibly to ensure safety and ethics in the field of AI.