Implementation of Google Consent Mode at no cost

The article written by Filip Kapusta focuses on implementing consent mode, a tool that allows websites to manage user data in compliance with data protection regulations. The author discusses how essential it is to approach data collection in a proper and legal way, especially in light of growing legal requirements such as GDPR. He highlights the impact of consent mode on the functionality of analytical and marketing tools, which is crucial for website owners. Kapusta emphasizes the importance of educating users about how data is collected by sites. The article provides practical advice on how to implement this mode in your projects, making it beneficial for both developers and marketing professionals.