In 2020, almost 2/3 of all Google queries did not result in opening any landing page.

The article highlights some fascinating data regarding users' behavior on the internet and their interactions with Google search results. Research indicates that in 2020, two-thirds of Google searches ended without clicking on any link. This suggests that many people do not engage in deep searching through websites, but instead find what they need directly from the search results page (SERP). Users often obtain essential information without visiting an external site, creating a challenging situation for many online platforms. The author also emphasizes that organic results have lost significance due to the rise of local results, featured snippets, and information panels. In conclusion, as marketers and content creators, we need to pay attention to these trends and adapt our strategies in order to effectively reach our target audiences. The right approach to searching and generating content that meets users' needs can help increase engagement and conversion rates.