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The article "The Next Google" explores the evolution of search engines and speculates on the future of this field. The author discusses the aspirations to create a platform that not only analyzes and delivers search results more effectively, but also utilizes artificial intelligence to understand user needs. The focus is on technologies that could transform how we search for information and provide more personalized experiences. Examples of AI applications in search engines illustrate how data analysis and machine learning can enhance the efficiency of these tools. The article concludes with reflections on the ethical implications of such technologies and their impact on user privacy, which becomes a critical issue in the digital age.