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In the article 'The Bubble Has Popped for Unprofitable Software Companies', David Heinemeier Hansson discusses the changes in the software industry and the impact of market conditions on it. In recent years, many software startups have significantly increased their valuations despite being unable to generate profits. Hansson argues that the era of easy funding and rapid growth is coming to an end, with investors becoming more cautious and demanding. In light of rising interest rates and economic uncertainty, companies that cannot demonstrate profitability may face serious challenges. The author emphasizes the importance of financial stability and the necessity to aim for profitability as key success factors in the software industry.