JPEG XL - what is the origin of this name?

In the article published on Mark Pekala's website, the topic of JPEG XL is explored, a modern image compression format aimed at replacing traditional JPEG. The author explains the benefits of JPEG XL, such as improved image quality at smaller file sizes and support for advanced features like transparency and animations. The article emphasizes the utility of this format in the rapidly evolving web technology landscape and its impact on website loading performance. JPEG XL also offers compatibility with existing tools and workflows, making the transition to this new format manageable for developers. In conclusion, the author reflects on the future of JPEG XL, noting potential applications and drawbacks, as well as the challenges this format may face on its path to wider adoption.