Maybe it's time to switch from Google Analytics to some alternative?

The article titled 'Stop Using Google Analytics' by Caspar Wredt presents a critical view of the popularity of Google Analytics as a data analysis tool. Wredt highlights that many businesses rely on Google Analytics without realizing the potential privacy and data security risks. The author points out various issues, such as the lack of transparency in data collection and the risk of misuse of that data. Additionally, the article discusses alternatives to Google Analytics that offer better privacy protection for users. As businesses encounter the limitations of Google Analytics, an increasing number of organizations are seeking more resilient and ethical solutions for user data analysis. Wredt suggests that marketers and organizations seriously consider their options and begin utilizing tools that respect privacy, thereby improving user experience and building trust in their relationships with customers.