More than half of technical site readers block Google Analytics scripts
The article on the Plausible blog discusses the challenges faced by Google Analytics due to the increasing use of adblockers. As privacy becomes a primary concern for many internet users, the implementation of adblockers significantly affects the amount of data that traditional analytics tools can collect. The author points out that blocking Google Analytics scripts can lead to underreporting of user numbers and website interactions. This can create a distorted view of website performance, making it crucial for businesses to seek out alternatives. Plausible is highlighted as an option that not only respects user privacy but also provides reliable traffic data, regardless of whether users have adblockers installed. The article encourages readers to consider migrating to tools that align better with modern user expectations and the shifting landscape of web analytics.