Netflix launched an interesting pricing plan for residents of India - $2.8 per month
Netflix, the well-known streaming giant, recently launched a new, cheaper subscription plan in India. The mobile-only plan, priced at 199 rupees (approximately $2.8) per month, is designed specifically for users who prefer accessing content on mobile devices. This move is seen as an effort to grow the subscriber base in India, where TV penetration is significantly lower compared to other countries. Netflix aims to attract new users, particularly young individuals who spend an increasing amount of time on their smartphones. It's noteworthy that this offer is tailored for those who may not require HD content access but still want to enjoy films and series conveniently during travel or work breaks. The introduction of this plan is intended to make the platform more accessible to a broader audience in India, where competition in the SVoD market is quite intense.