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The article from the Wall Street Journal addresses the issue of fake business listings on Google Maps, which can harm both consumers and competitors. These fraudulent businesses not only mislead users but also threaten honest entrepreneurs who are trying to attract customers. The author points out that the number of such fake listings is steadily increasing, raising alarms within the business community. It also includes expert opinions emphasizing the importance of data verification online and the responsibility of platforms like Google for the quality of published information. As technology evolves, the risk of scams involving fake data is likely to rise, affecting how consumers make purchasing decisions online.