Pepsi had a mishap worth 32 billion dollars... due to a software error in the factory (Manila)

The article on Medium discusses a controversial incident involving Pepsi that took place in 1990. It details how a small mistake in an advertising campaign led to major misunderstandings and even riots in some countries. The error was related to a poorly translated slogan, which caused customers to feel cheated and envious of the brand. As a result of the unrest, many individuals were injured, illustrating the powerful impact marketing campaigns and their translations can have. The article also mentions the consequences that followed the incident, including improvements in the efforts of local marketers within multinational corporations. Ultimately, this story serves as a cautionary tale about the importance of accurate translations and localization in advertising campaigns.