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The article on Dev.to discusses the controversial shift in how Product Hunt operates. The author notes that the platform, once a great launching pad for new products, has become somewhat 'pay-to-win', where spending on advertisements and promotions plays a crucial role in gaining visibility. Everyone wishing to make their product visible to a broader audience may feel they are up against an uneven competition from those with bigger budgets. Nevertheless, the author emphasizes that Product Hunt remains an essential platform for product launches. By strategically using this platform, one can significantly enhance reach and interest in their product. Therefore, even with the new model in place, it's worth investing time in crafting a solid promotional campaign.