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The article by Will Storr on Despens discusses how projects are shaped by influential buttons and mechanisms that manipulate human behavior. Specifically, Storr examines various examples of how different user interfaces can impact decisions and actions, which is crucial in the context of designing products and services. He provides analyses regarding the ethics of design and the challenges associated with creating systems that affect our choices in daily life. The author emphasizes that the responsibility for these mechanisms lies in the hands of designers and engineers. Thus, he highlights the importance of adopting an ethical approach in design practices for professionals in the field. The article concludes with reflections on the future of user interface design amid the growing trends of digitization and automation.